In partnership with senior designer Alejandra Salas, we designed and built a framework — grounded in a series of workshops and processes — that gave the creative team a shared system for shaping the storytelling arc across all touchpoints and experiences, emphasizing cohesion and multidimensional work. We homed in on the storytelling strategy and opportunity within the main stage keynote and run of show, applying the framework to core product spotlights and themes and bringing them to life across multiple modalities, including motion design, marketecture, product imagery and demos, and data storytelling. Together, this elevated the narrative while ensuring visual and conceptual cohesion across the experience — from abstract concept to concrete product reveals.